1LIMRA Barometer Study, 2023.
Gen Z parents
Millennial parents
According to LIMRA’s 2023 Insurance Barometer Study, there is a significant gap in life insurance knowledge, especially among younger adults. 40% of Gen Z parents and 29% of Millennial parents cite a lack of understanding, which is a key reason why they haven’t purchased coverage.1
Our three-part educational video series on life insurance is designed to provide key insights for both financial professionals and clients. In this series, you can explore the evolution of life insurance, the tax benefits it offers, and the differences between term and permanent (perm) policies. Each video is crafted to help you make informed decisions and maximize the value of life insurance.
Want more information? Contact your Lincoln representative today!
Privacy | Legal | ©2024 Lincoln National Corporation
Lincoln Financial® is the marketing name for Lincoln National Corporation and its affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN, in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY, and broker-dealer/affiliate Lincoln Financial Distributors, Inc., Radnor, PA. The Lincoln National Life Insurance Company is not authorized, nor does it solicit business in the state of New York. Not for use in New York.
Lincoln Financial affiliates, their distributors, and their respective employees, representatives, and/or insurance agents do not provide tax, accounting, or legal advice. Please consult an independent financial professional as to any tax, accounting, or legal statements made herein.
Affiliates are separately responsible for their own financial and contractual obligations.
Lincoln products are not a deposit nor FDIC-insured, may go down in value, and are not insured by any federal government agency or guaranteed by any bank or savings association.
All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.
Products, riders and features are subject to state availability. Limitations and exclusions may apply. Check state availability.
For agent or broker use only. Not for use with the public.
LCN-7187895-101524
11/24 Z01
Order code: LIF-LI101-IDE001
1LIMRA Barometer Study, 2023.
Gen Z parents
Millennial parents
According to LIMRA’s 2023 Insurance Barometer Study, there is a significant gap in life insurance knowledge, especially among younger adults. 40% of Gen Z parents and 29% of Millennial parents cite a lack of understanding, which is a key reason why they haven’t purchased coverage.1
Our three-part educational video series on life insurance is designed to provide key insights for both financial professionals and clients. In this series, you can explore the evolution of life insurance, the tax benefits it offers, and the differences between term and permanent (perm) policies. Each video is crafted to help you make informed decisions and maximize the value of life insurance.
Want more information? Contact your Lincoln representative today!
Privacy | Legal | ©2024 Lincoln National Corporation
Lincoln Financial® is the marketing name for Lincoln National Corporation and its affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN, in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY, and broker-dealer/affiliate Lincoln Financial Distributors, Inc., Radnor, PA. The Lincoln National Life Insurance Company is not authorized, nor does it solicit business in the state of New York. Not for use in New York.
Lincoln Financial affiliates, their distributors, and their respective employees, representatives, and/or insurance agents do not provide tax, accounting, or legal advice. Please consult an independent financial professional as to any tax, accounting, or legal statements made herein.
Affiliates are separately responsible for their own financial and contractual obligations.
Lincoln products are not a deposit nor FDIC-insured, may go down in value, and are not insured by any federal government agency or guaranteed by any bank or savings association.
All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.
Products, riders and features are subject to state availability. Limitations and exclusions may apply. Check state availability.
For agent or broker use only. Not for use with the public.
LCN-7187895-101524
11/24 Z01
Order code: LIF-LI101-IDE001
According to LIMRA’s 2023 Insurance Barometer Study, there is a significant gap in life insurance knowledge, especially among younger adults. 40% of Gen Z parents and 29% of Millennial parents cite a lack of understanding, which is a key reason why they haven’t purchased coverage.1
Our three-part educational video series on life insurance is designed to provide key insights for both financial professionals and clients. In this series, you can explore the evolution of life insurance, the tax benefits it offers, and the differences between term and permanent (perm) policies. Each video is crafted to help you make informed decisions and maximize the value of life insurance.
Want more information? Contact your Lincoln representative today!
1LIMRA Barometer Study, 2023.
Privacy | Legal | ©2024 Lincoln National Corporation
Lincoln Financial® is the marketing name for Lincoln National Corporation and its affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN, in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY, and broker-dealer/affiliate Lincoln Financial Distributors, Inc., Radnor, PA. The Lincoln National Life Insurance Company is not authorized, nor does it solicit business in the state of New York. Not for use in New York.
Lincoln Financial affiliates, their distributors, and their respective employees, representatives, and/or insurance agents do not provide tax, accounting, or legal advice. Please consult an independent financial professional as to any tax, accounting, or legal statements made herein.
Affiliates are separately responsible for their own financial and contractual obligations.
Lincoln products are not a deposit nor FDIC-insured, may go down in value, and are not insured by any federal government agency or guaranteed by any bank or savings association.
All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.
Products, riders and features are subject to state availability. Limitations and exclusions may apply. Check state availability.
For agent or broker use only. Not for use with the public.
LCN-7187895-101524
11/24 Z01
Order code: LIF-LI101-IDE001
According to LIMRA’s 2023 Insurance Barometer Study, there is a significant gap in life insurance knowledge, especially among younger adults. 40% of Gen Z parents and 29% of Millennial parents cite a lack of understanding, which is a key reason why they haven’t purchased coverage.1
Our three-part educational video series on life insurance is designed to provide key insights for both financial professionals and clients. In this series, you can explore the evolution of life insurance, the tax benefits it offers, and the differences between term and permanent (perm) policies. Each video is crafted to help you make informed decisions and maximize the value of life insurance.
Want more information? Contact your Lincoln representative today!
1LIMRA Barometer Study, 2023.
Privacy | Legal | ©2024 Lincoln National Corporation
Lincoln Financial® is the marketing name for Lincoln National Corporation and its affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN, in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY, and broker-dealer/affiliate Lincoln Financial Distributors, Inc., Radnor, PA. The Lincoln National Life Insurance Company is not authorized, nor does it solicit business in the state of New York. Not for use in New York.
Lincoln Financial affiliates, their distributors, and their respective employees, representatives, and/or insurance agents do not provide tax, accounting, or legal advice. Please consult an independent financial professional as to any tax, accounting, or legal statements made herein.
Affiliates are separately responsible for their own financial and contractual obligations.
Lincoln products are not a deposit nor FDIC-insured, may go down in value, and are not insured by any federal government agency or guaranteed by any bank or savings association.
All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.
Products, riders and features are subject to state availability. Limitations and exclusions may apply. Check state availability.
For agent or broker use only. Not for use with the public.
LCN-7187895-101524
11/24 Z01
Order code: LIF-LI101-IDE001